Alfie Best, Sunday Times Rich List Entrepreneur is to be the first businessman to be featured on ITV’s Undercover Big Boss.

The show will be aired at 9pm on ITV on the 5th August 2021.

The show follows a new group of chief execs and company go undercover to work at grass roots in their businesses and find out what is really going on within their companies and their employees.

In the first episode multi-millionaire Alfie Best, owner of Europe’s largest park home operator of Wyldecrest Parks goes undercover. He donned a disguise and visited a number of his parks pretending to be a new employee. 

During filming, the Park Home and Holiday Park Association Director General Bradley Chapman and Director Kim Wright went undercover too! They took on the mantle of mystery shoppers and met with a salesman at Port Haverigg Marina Holiday Park.

They pretended to be a couple buying a holiday home where they could go at weekends and have their family visit them. We are looking forward to seeing the episode to see if they featured. Play a game of Where’s Bradley. Here is a clue … he is wearing a black cap!

Tune in at 9PM on ITV

Wyldecrest Parks

Wyldecrest Holiday Parks

Alfie Best Business

Alfie Best Property Growth